Evolving the Benefit Mindset: Tobacco Cessation for a Multigenerational Workforce

Baby Boomers, Gen Xers, Millennials, and Gen Zs are all part of today’s workforce mix. Keeping these employees connected to healthy lifestyles requires an understanding of how different life stages require different personalized benefits.

This especially rings true with quitting tobacco.

Between emails, live chat, social networking, and phone calls, each age group prefers different ways of receiving support, and the data may surprise you.

With e-cigarettes, cigarettes, chew (plus hookahs, cigars, and any other new way of taking in nicotine hitting the shelves)—the preference for tobacco types vary by age group, too.

Plus, each generation has its own way it prefers to engage with coaches on how to quit tobacco.

Watch our 30-minute, on-demand webinar to learn:

  • How a multigenerational workforce is shaping the current benefits landscape
  • Generational trends with tobacco use and quitting
  • Deep insights into generational preferences for ways to receive cessation support